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Omar Sosa-Tzec Speaks About Delight at International Design Conference

Stamps School of Art and Design Assistant Professor Omar Sosa-Tzec presents at Senses & Sensibility 2019, the Biannual International Conference on Design, on his research on delightful products and services in marketing. December 9, 2019. #5mins #ArtandDesign #web-article #StampsSchoolofArtandDesign #Arts/Culture #Business #Marketing #Design


Library Entry
Rebekah Modrak Profiled by U-M News Service

Stamps School of Art and Design Professor Rebekah Modrak comments on the intersection of power, labor, and consumerism, with the specific example of Shinola's marketing images evoking white saviorism. October 28, 2019. #5mins #ArtandDesign #web-article #StampsSchoolofArtandDesign #Arts/Culture #Business #Marketing #SocialJustice


Library Entry
Strategic Marketing for the Digital Age

Learn how to leverage the dynamics of human behavior and the pervasiveness of social media to fundamentally shift how you market in B2B and B2C industries alike. Take an in-depth look at how companies can harness opportunities created by the digital age. Learn how to design comprehensive campaign strategies and effectively measure new outcomes while creating your plan of action. Who Should Attend: CMOs, advertising directors, and managers. Experienced brand managers, B2C, and B2B...


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Rohan Oza Talks Branding and Entrepreneurship with Michigan Ross Dean Scott DeRue

Michigan Ross Dean Scott DeRue discusses branding and entrepreneurship with Michigan Ross alumnus and marketing expert, Rohan Oza, through his journey working with brands like Coca-Cola and Vitamin Water. July 30, 2019. #30-60mins #Business #video #MichiganRossSchoolofBusiness #Career #Marketing #ScottDeRue #RohanOza ​​​​​​​​


Library Entry
Creating a Coolness Strategy for Your Brand

Michigan Ross Professors Rajeev Batra and Richard Bagozzi develop a 10-component structural model that companies can use to assess the strengths and weaknesses of their brands "coolness." July 17, 2019. # #Business #web-article #MichiganRossSchoolofBusiness #Society #Marketing #Management #Innovation #RajeevBatra #RichardBagozzi ​​​​​​​​​​


Library Entry
Why You Need Both a Picture and a Thousand Words

U-M Erb Institute Researcher Lianne Lefsrud explains the importance of using inclusive language and why images can be just as important as words in conveying your message. October 17, 2017. #5-15minutes #web-article #ErbInstituteforGobalSustainableEnterprise(withRossSchool) #Society #Business #Linguistics #Marketing #FreeSpeech #LIANNELEFSRUD ​​​​​​​​​ #KMJ ​


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Forecast 2019: Spending Time with Failure

Michigan Ross Lecturer Rashmi Menon discusses the importance of failure in entrepreneurship to achieve effective product market fit. December 18, 2018. #5mins #Business #web-article #MichiganRossSchoolofBusiness #Business #Career #Entrepreneurship #Marketing #Economics #RashmiMenon


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Are Disclosure Laws the Cure for Conflicts Created by Pharma Payments to Physicians?

Michigan Ross professors Puneet Manchanda and S. Sriram find that disclosure laws actually benefitted Big Pharma companies the most, as they could then see which physicians were receiving payments from other Pharma companies. February 7, 2019. # #Business #web-article #MichiganRossSchoolofBusiness #HealthandWellness #Marketing #HealthcareCosts #Pharmacy ​


Library Entry
Emergence Fall 2018: Investigate

Stamps School of Art and Design features their Fall 2018 edition of Emergence, the school's personal publication, focusing on art and design perspectives and includes stories about alumni, faculty, staff, and students. #30-60mins #ArtandDesign #PDF #StampsSchoolofArtandDesign #ArtsandCulture #Society #StampsSchoolofArtandDesign #Marketing #Campus


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Michigan Minds Podcast: Taming the ‘Wild West’ of E-cigarettes

School of Public Health adjunct professor Clifford Douglas explains the paradox of e-cigarettes: while they provide a less harmful alternative to people who have a hard time quitting cigarettes, they also can be a gateway for nicotine addiction. November 15, 2018. #5-15-mins #PublicHealth #podcast #SchoolofPublicHealth #Health/Wellness #Marketing #PublicHealth